Achille maramotti biography of barack

REGGIO EMILIA, Italy — The Collezione Maramotti, comprising more than works by contemporary artists assembled by MaxMara&#;s Maramotti family, is priceless — literally.

&#;If you think one single painting rings up to the tune of $3 million, imagine the value of the collection,&#; said Marina Dacci, co-curator of the gallery housing the collection, which opened here in the fall.

However, true to the understated Maramotti style, the family shies away from any hype about the collection. &#;We are interested in contemporary art as a dimension of exploration, just as our job in fashion is also to explore,&#; said Luigi Maramotti, chairman of MaxMara, during a visit to the gallery, which is surrounded by well-tended gardens and a park.

More than works are exhibited in 43 rooms in the former MaxMara manufacturing plant in Reggio Emilia, a minute drive east of Milan, and another are stacked away in its warehouse. The collection also has a sentimental value as it was initiated and built over the years by MaxMara founder Achille Maramotti, who died in Maramotti, who also collected art from the 16th and 17th centuries, passed his passion on to his children, Luigi, Ignazio and Maria Ludovica.

&#;I bought my first piece when I was 19,&#; said Luigi Maramotti. &#;How can you not love art if you are always surrounded by beautiful works?&#; he mused.

When, in , the company moved its headquarters to a state-of-the-art plant next to the highway outside Reggio, the Maramottis converted the original factory into a museum. &#;My father always believed in sharing his art pieces with his employees and routinely displayed a number of them at the plant,&#; said Maramotti. &#;It was a pioneering, very democratic frame of mind,&#; added Dacci.

With the help of British architect Andrew Hapgood, the Maramottis converted the industrial building, built in , to a museum while maintaining its original floors and light, airy structure.

To walk thr

Italian fashion retailer

Max Mara (Italian [maks 'ma:ra]) is an Italian fashion business that markets upscale ready-to-wear clothing. It was established in in Reggio Emilia by Achille Maramotti (7 January – 12 January ). As of October the company has stores in 69 countries. It sponsors the Max Mara Art Prize for Women.

History

Founded in by Achille Maramotti in Reggio Emilia, the fashion house was initially named Confezioni Maramotti with the aim of introducing American industrial processes into European tailoring culture, thus creating Italian pret-a-porter.

In , the company expanded and moved to its new headquarters designed by industrial architect Eugenio Salvarani, changing its name to Max Mara. "Max" is a superlative, while "Mara" is a diminutive form of the founder's surname.

Achille Maramotti chose the men's coat as an iconic garment for women's wardrobes, and in the s, Max Mara established its creative studio to research the expression and personalization of outerwear.

In the s and s, Max Mara began collaborating with international designers such as Anne-Marie Beretta,Emmanuelle Khanh, Karl Lagerfeld, Jean-Charles de Castelbajac, Narciso Rodriguez,Proenza Schouler, as well as fashion photographers including Richard Avedon, Arthur Elgort, Steven Meisel, Sarah Moon, Max Vadukul, Mario Sorrenti, David Sims, and Craig McDean.

During the same period, Max Mara also introduced the Manuela coat, made of pure camel hair with a notch

Fashion house Max Mara opens prestigious flagship store at Beijing plaza

Before the opening ceremony of Max Mara's biggest flagship store in Asia, the chairman of the Italian fashion house, Luigi Maramotti, was being photographed and giving interviews in the stylish building at China Central Place, a premium commercial complex in Beijing.

The year-old Italian, wearing a cream-colored suit with a brilliant-blue pocket square and a narrow tie, says he has been traveling to China for 10 years. However, recently, he has been frequently visiting second and third-tier cities, rather than just Beijing and Shanghai as before.

He has been involved in the running of the company, founded by his father Achille Maramotti in , for the past 33 years.

"In China, our business has been very steady in the last 10 years, with an average year-on-year growth of 15 percent to 20 percent," Maramotti says.

Max Mara has opened stores on the Chinese mainland since it entered the market 14 years ago. "That means we are obviously very present and sophisticated in second and third-tier cities," he says.

In fact, Max Mara's presence in smaller cities is but one example of the transitions foreign branded names face in conquering China's sluggish up-market fashion business.

"We considered a critical year regarding the slowdown of many brands in China," he says.

However, Max Mara posted a double-digit year-on-year growth in , and Maramotti considered it a success.

He has not adjusted the company's strategy in China to boost its sales. The company is not a public one and, therefore, it is not necessary to force it to grow to show numbers to investors.

"We decide to launch new projects or new lines of business when we think we are ready. We do it in a way that we are capable of developing it in the

Fashion brands that stand the test of time are able to find the fine balance between sticking to the classics, whilst also weaving in and out of trends that come and go. This is something one of the largest international fashion houses in the world, Max Mara, knows all too well.

With the Italian-born brand set to celebrate its 70th anniversary next year, it&#;s a label that&#;s stayed in the family for three generations. Founded by Achille Maramotti in , his main aim was to showcase the craftsmanship Italy had to offer, providing well-made ready-to-wear clothes for women. With a single coat and suit design in the bank, the fashion house has become the go-to for many for staple wardrobe pieces.

Eventually Maramotti&#;s three children &#; sons Luigi and Ignazio and daughter Ludovica &#; went on to run the family business, with Luigi still chairman of the brand. Now, there&#;s also a third generation of the family involved with Maria Giulia Prezioso Maramotti, one of Maramotti&#;s granddaughters.

Twelve years ago Maria joined the ranks of the family business and is now the Retail Director for Max Mara Fashion Group. In that time she&#;s seen where the brand needed to go, in particular having the foresight to invite a younger generation into Max Mara&#;s demographic, putting forward the notion you can never go wrong with timeless, classic pieces.

While she&#;s always kept her family in mind, she looks at the brand &#;with a different set of eyes&#;.

&#;You have to be flexible and constantly think of choices and needs which change much faster then they used to,&#; Maria tells EW. &#;DNA stays the same, but the way you decline it changes constantly.

&#;I have my own vision, and I work and act with my team according to it, and if necessary I will fight for it. It is the only way you can become your own businessperson, by standing up for what you believe is right for the brand.&#;

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